Taking PageSpeed Insights into account while designing a WordPress website is both ideal and necessary for a number of reasons. One of the most important factors to consider is user experience. A website that takes a long time to load or is difficult to navigate can lead to a poor user experience, which can ultimately result in a loss of traffic and revenue for a business.
Taking PageSpeed Insights Into Account While Designing A WordPress Website
However, here’s the catch:
With WordPress, you can easily achieve this using a caching plugin such as WP Rocket (which is what we primarily use) or any other such plugin like Breeze, WP Fastest Cache, or others (there are literally dozens of them out there).
Using Elementor With PageSpeed In Mind
Something to keep in mind:
So, while using a page builder like Elementor in conjunction with a CMS like WordPress can help streamline the website development process, it’s very helpful to know which elements and widgets are going to be most affected when optimizing a website’s performance.
Knowing this information ahead of time can help you design with PageSpeed in mind, so you can create smoother user experiences that allow for seamless transitions for users who navigate to your web pages.
Case Study: Ellig Group
For instance, check out Ellig Group’s website. Navigate to their homepage, but don’t do anything yet. Literally, either just click on the link to their site or type their web address in your search bar, but don’t do anything else. Don’t click on anything. Don’t move your mouse. Do nothing.
Here’s what you should see:
While this enables the website to achieve a high PageSpeed score, in my opinion it does make the user experience seem kind of “buggy.” It gives off the impression that the website isn’t functioning properly.
One way around this would be to simply showcase a static background image instead of a slideshow with movement. In this case, the client opted for the slideshow. This is why being able to understand and communicate to the client your recommendations is key.
Case Study: Loaded Media
Here’s another example that’s being caused by the same thing:
However, in this example, not even the header loads. Instead, we just see a hero section with a blue background and some white text. As soon as you perform a “listener event,” you’ll notice the header finally loads and the background becomes a video.
Pretty sloppy, if you ask me.
We Are Experts At Designing For PageSpeed
Our portfolio of past work is one of our most valuable assets. We have years of experience optimizing a website’s performance. By looking at our previous projects, you should be able to get a sense of our skill level and expertise, as well as the techniques and technologies we are comfortable working with.
And we didn’t come by this information overnight.
To book your FREE consultation, use the form below.