How To Use AI In Your Business: Top 12 Ways

With the prevalence and growth of AI technologies, you may be wondering how to use AI in your business.

Businesses seeking to better their operations and gain a competitive edge are increasingly turning to artificial intelligence (AI), which is swiftly emerging as a critical tool. Artificial intelligence (AI) has the potential to revolutionize a variety of sectors by automating monotonous operations and offering insights into consumer behavior and market trends.

This article will examine the numerous applications of AI in business to enhance workflows and promote expansion. We will also offer helpful pointers and suggestions on how to apply AI within your company and maximize its potential. This post will give you useful advice on how to use AI in your business, whether you want to automate tedious jobs, enhance customer service, or learn more about market trends, and also recommend some of the best and most popular tools to complete these tasks..

1. SEO Keyword Research

Keyword research is absolutely critical and of the utmost importance when it comes to your online presence. As much as certain AI tools like Chat GPT, Open AI, and Copy AI can produce with such little effort, human interaction is still paramount to our connection as a species. Without proper human interaction, our desire to create and adapt can turn against us.

Good keyword research involves you rolling up your sleeves, so to speak. You really need to be able to “dive into” your subject. Get more specified. Learn the niches. The more tightly defined your audience, the better your outcome. Keyword research is of the utmost importance.

AI has several applications in SEO keyword research. One method is to use natural language processing (NLP) techniques, which may be used to examine and extract pertinent keywords and phrases from enormous amounts of text data. Another approach is machine learning algorithms, which may be trained using previous data to forecast which terms and phrases would likely score higher in search results.

AI can also be used to continuously analyze search engine results pages (SERPs) and modify SEO tactics as necessary. By doing this, you can keep one step ahead of the competition and make sure that your website consistently ranks high for pertinent keywords and phrases.

AI can be used to analyze historical performance data for certain keywords and phrases as well. This can show you which keywords and phrases are driving the most traffic to your website and which ones aren’t doing as well. You may adjust your SEO strategy based on this information and focus on the words and phrases that are bringing in the most visitors.

Overall, AI can be a valuable tool for SEO keyword research. It can help identify new keywords and phrases, inform strategy, target specific audiences, and monitor search engine results pages in real-time. By using AI to analyze large amounts of data and identify patterns and trends, businesses can gain a competitive edge and improve their search engine rankings.

Numerous online AI technologies are available for SEO keyword research. Some of our favorite online tools to use for keyword research are the following:


This tool offers a range of features for keyword research, including a keyword magic tool that suggests new keywords based on your initial search. It also provides data on search volume, CPC, and competition for each keyword.


Ahrefs is a comprehensive SEO tool that includes keyword research features such as keyword explorer, which generates a list of related keywords and their search volume, CPC and keyword difficulty.


The online SEO tool Ubersuggest provides a range of services for keyword research, including information on keyword suggestions, search volume, CPC, and competitiveness. Machine learning algorithms are utilized to evaluate search data and provide insights on keyword performance and trends. Data on backlinks, organic search traffic, and paid search traffic are also provided by the service. Users can examine how well their websites are performing and how they compare to their competitors. You may explore the finest content for a certain query and find the trendiest topics using an Ubersuggest function. Additionally, it includes a site evaluation tool that checks your website for technical SEO issues and makes suggestions for improvement.

Overall, Ubersuggest is a comprehensive SEO solution that may help internet marketers and SEO experts improve their search engine rankings and drive more traffic to their websites. They even offer a Google Chrome extenstion, so you can install it and conduct keyword research and analysis quickly in your browser without having to navigate away from whichever site you’re currently browsing.

Google Keyword Planner

The Google Keyword Planner tool is a fantastic resource for finding SEO keywords. It offers information on each keyword’s search volume, cost per click, and competition as well as proposes other keywords depending on your initial search.

Moz Keyword Explorer

Moz’s Keyword Explorer uses machine learning to analyze search data and provide insights on keyword volume, difficulty and potential.

Keywords Everywhere

This browser extension provides keyword data, including search volume, CPC, and competition, directly on the SERP.


This tool provides keyword research capabilities including competitor and SERP analysis in addition to keyword research. Additionally, it offers information on each keyword’s competition, CPC, and search volume.

These are a handful of the well-known AI tools that online marketers and SEO specialists commonly use. It’s important to remember that each tool has a unique collection of specific features and pricing options before deciding which one to use.

And when it comes to SEO, it’s critical to remember that SEO is a long-term plan that necessitates constant effort and supervision. AI can be utilized to make the process more effective, but it cannot replace human knowledge and industry understanding.

2. Blog writing

For any website, AI can be utilized to produce high-quality, SEO-friendly content. AI can be used, for instance, to generate blog entries, product descriptions, and customer reviews that are optimized for particular keywords and search phrases.

Our favorite online content creation tools include the following:

Chat GPT

OpenAI created Chat GPT, a potent language model. It is based on the GPT (Generative Pre-training Transformer) architecture, which was developed using a significant amount of text data from the internet for training. As a result, Chat GPT can comprehend natural language and produce text that resembles human writing. Numerous activities, including language translation, text summarization, question-and-answer sessions, and even creative writing, can be completed using Chat GPT. It is perfect for use cases like chatbots, virtual assistants, and customer care since it can process and react to human language in a conversational way.

The model can also be fine-tuned for specific tasks or industries, making it versatile and adaptable to different use cases. is a platform for writing and creating content that uses AI. It generates written content based on a prompt or topic provided using machine learning algorithms and natural language processing (NLP). A variety of textual resources, such as product descriptions, blog posts, social media captions, and more can be created using the application. By recommending other wording or organizational principles, it can also be utilized to enhance already written information.

Users can enter a prompt or topic to have the tool create numerous variations of content that can either be utilized directly or as a starting point for additional modification. The program can also comprehend the content’s style and context in order to provide output that is appropriate. Additionally, it has the ability to comprehend particular industries, which enables it to produce material that is specially suited for areas like finance, technology, and more. was developed to help individuals and organizations produce content more quickly and effectively. It can be especially useful for small businesses and startups that lack the resources to hire a full-time writer as well as content creators that must produce a lot of written materials.

Another platform for natural language processing (NLP) and machine learning called enables companies to automate their support and customer service processes. Advanced NLP and machine learning algorithms are used to comprehend client inquiries and provide human-like responses. To instantly reply to client inquiries, the platform can be integrated with a business’s current customer service channels, including chat, email, and social media.

With the ability to discern the purpose behind consumer inquiries, can respond to them in a pertinent and precise manner. Additionally, it can be educated to comprehend particular industries and modify its responses accordingly. The platform can also be used to automate time-consuming processes including providing information on products, responding to frequently requested queries, and fixing problems. Additionally, the platform can gain insight from previous interactions and develop its replies over time.

The platform can give companies insightful data on consumer behavior and attitude that can be leveraged to enhance customer support and service operations. By managing a large amount of client interactions, can assist firms in lessening the workload of human customer service personnel, allowing them to concentrate on more difficult jobs.


Quillbot, a different AI-powered writing and editing tool, uses additional NLP methods to enhance and rephrase written content. It can be used to enhance written materials’ grammar, sentence structure, and overall readability. The tool is helpful for both producing new content and revising current information due to its capacity to generate alternate phrases and paragraphs.

Quillbot can understand the context of the text and suggest alternative phrasing that is grammatically correct and maintains the same meaning. It can also be used to paraphrase text to avoid plagiarism. The tool can also be used to improve readability by simplifying complex sentences and eliminating unnecessary words.

Both individuals and companies can utilize Quillbot to raise the caliber of their written content, including blog posts, articles, and product descriptions. Students and scholars can also use it to paraphrase content for academic papers and prevent plagiarism. It can also be used by editors and content producers to enhance the readability and style of their written products.

Content At Scale

Content At Scale can help SEO-focused content marketers automate content creation. You can upload a list of keywords and get 2,600+ word blog posts that bypass AI content detection, all with no human intervention.


Surfer SEO is a cloud-based on-page optimization tool that analyzes and compares your site to those that are currently at the top of search engine results. Instead of assuming what Google prefers to rank, this tool performs a data-driven analysis that shows exactly what your website is missing. Use Surfer SEO to research, write, optimize, and audit your content. Everything you need to create a comprehensive content strategy that yields real results is available.

GPT-2 Output Detector

The GPT-2 Output Detector, an AI-based tool, can distinguish between text generated by the GPT-2 model and information created by people. The hierarchical structure and patterns of the text created by GPT-2 are used to identify the text. One use for this tool is the capacity to identify plagiarism and social media bots.

It can also be used by editors and content producers to confirm that the text they are utilizing is authentic and not a product of GPT-2. Especially when dealing with sensitive data, organizations that wish to make sure that their content is real and not the result of GPT-2 may find it useful.

3. Link Building

Perhaps the most difficult SEO task, businesses can utilize AI-powered technologies to find and obtain high-quality backlinks to their website. A crucial element of SEO, backlinks can increase a website’s exposure in search engine results pages (SERPs).

Businesses can locate pertinent websites and chances for link development with the aid of AI-powered link building solutions. These tools can examine a company’s website and find prospective link-building opportunities based on the target market, the industry, and the rivals.

Besides SEMrush, Ahrefs, and other popular keyword research tools, other AI-powered technologies include the following:


This tool offers a range of features for link building, including backlink analysis and identification of link building opportunities. It also provides data on the trust flow and citation flow of each backlink.


This is an AI-powered link building platform that automates the link building process. It suggests link building opportunities, creates personalized outreach campaigns, and tracks the progress of the campaign.


This tool provides a variety of link-building functions, such as backlink analysis and the detection of link-building chances. Additionally, it offers information on the anchor text utilized and the relevance of the backlinks.

These are just a handful of the well-known AI-powered tools that SEO professionals and digital marketers routinely use. But it’s important to remember that each tool has a unique collection of specific features and pricing options before deciding which one to employ. The best option for you will also depend on your particular needs, your budget, and the size of your website.

4. Timekeeping

AI-based systems can help businesses optimize their schedules to ensure everyone is available when needed, to ensure businesses have the right number of staff on hand at all times, to ensure no scheduling conflicts, and to reduce theft. With the help of AI, businesses can reduce labor costs and improve customer service at the same time.

There are several AI-powered tools that a business can use for timekeeping. Some popular options include the following:


This application tracks time spent on activities and projects using artificial intelligence, and it gives comprehensive information on how time is being used inside the company. It can also work together with other tools like project management software and calendars.


This technology tracks the amount of time users spend on websites and apps using artificial intelligence, and it generates comprehensive reports on this data. It also has features like goal-setting for enhanced productivity and time tracking for particular jobs.


Time Doctor is a SaaS employee monitoring tool launched by the owners of in 2012. It includes keystroke logging, screenshot and internet usage tracking features. It’s a multi-functional employee monitoring application with CRM and white label capabilities as well.


ActivTrak, another AI-powered timekeeping and time management software, continuously monitors employee workflows and resource utilization for productivity and operational compliance. You get actionable insights to help improve processes, optimize technology, and reduce risk.


Clockify is the only 100% free time management tool for teams and solo users. It allows you to track the time you spend on projects and analyze your productivity. You can use Clockify on the web, desktop, and mobile – all your tracked data is synced in real time so you can seamlessly switch between devices. And they even have a Google Chrome extension.


Harvest is also time tracking and management software with powerful easy reporting and streamlined online invoicing. It can provide instant reports, seamless invoicing and payments, and integrate with many of the tools your team already uses.

5. Customer Service

Customers can enjoy tailored experiences thanks to AI-based solutions. For instance, a restaurant may employ AI to make menu recommendations that are specific to a patron’s dietary needs or tastes. AI-powered chatbots could also be used to provide customers with quick and accurate answers to pertinent questions such as those regarding parking information, hours of operation, or reservation inquiries.

There are several AI-powered tools that a business can use for customer service, and these are some our favorites:


Zendesk is a complete customer service solution that’s easy to use and scales with your business. Zendesk Sales CRM enhances productivity, processes, and pipeline visibility for sales teams.

Salesforce Einstein

Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform. It’s a comprehensive AI for CRM that is data-ready, modeling-ready, and production-ready.

Hootsuite Insights

Hootsuite Insights, powered by Brandwatch is a social listening solution. Search Insights to find out how people are talking about any topic, and get insights for your own content strategy or marketing campaigns.


LivePerson is best known as the developer of the Conversational Cloud, a software platform that allows consumers to message with brands. Use LivePerson to create meaningful, personalized connections with your customers while delivering real outcomes for your business.

6. Predictive Analysis

AI may be used to evaluate client data and forecast patterns in behavior. Businesses can make data-driven decisions to enhance the customer experience and boost revenue by knowing how customers engage with their business.

AI can also be used to evaluate user activity and search query data from any website to spot trends and make data-driven decisions about how to boost SEO.

IBM Watson Studio

This is a cloud-based platform that provides a range of tools for data science and machine learning, including predictive modeling and forecasting. It also allows to access to a large library of pre-built models, and allows to deploy models into production.


RapidMiner is a data science platform designed for enterprises that analyses the collective impact of organizations’ employees, expertise and data. Rapid Miner’s data science platform is intended to support many analytics users across a broad AI lifecycle.


KNIME, the Konstanz Information Miner, is a free and open-source data analytics, reporting and integration platform. KNIME integrates various components for machine learning and data mining through its modular data pipelining “Building Blocks of Analytics” concept.


DataRobot is a machine learning platform for automating, assuring, and accelerating predictive analytics, helping data scientists and analysts build and deploy accurate predictive models in a fraction of the time required by other solutions.


Alteryx is a platform that allows companies to answer business questions quickly and efficiently. The platform can be used as a major building block in a digital transformation or automation initiative. Alteryx allows teams to build processes in a more efficient, repeatable, less error-prone, and less risky way. Unlike many tools, Alteryx is easy for business users without an IT background to use.


While Alteryx is fantastic at data access, clean-up, blending, manipulation, Excel process automation, and process documentation, Tableau is fantastic at data visualization, dashboards, online consumption, and distribution of information.

7. Voice Search/Facial Recognition

AI can assist businesses in making their website and content more optimized for different kinds of voice search queries as the technology becomes more common and accepted. For instance, AI can be used to determine the most popular voice search terms for a specific industry, and then business operations can be optimized for those phrases.

Google Cloud Speech-to-Text

This is a cloud-based tool that uses machine learning algorithms to transcribe spoken words into written text. It can be used for a variety of applications, including voice search, voice commands, and voice-enabled devices.

Amazon Transcribe

Amazon Transcribe converts audio input into text, which opens the door for various text analytics applications on voice input. For instance, by using Amazon Comprehend on the converted text data from Amazon Transcribe, you can perform sentiment analysis or extract entities and key phrases.

Microsoft Azure Cognitive Services

Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages.

AWS Rekognition

Amazon Rekognition Video can detect objects, scenes, landmarks, faces, celebrities, text, and inappropriate content in videos. You can also search for faces appearing in a video using your own repository or collection of face images.

Google Cloud Vision API

This is a cloud-based service that uses machine learning algorithms to detect and recognize faces in images and videos. It can be used for a variety of applications, including facial recognition, object recognition, and image analysis.

8. Automated Payments


Plaid is a financial technology company that offers a platform for connecting bank accounts and automatically categorizing transactions. Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services. With any software that accesses sensitive financial data, customers want to know exactly how their information is being used and they want a firm guarantee that their money is secure.


Stripe is a suite of APIs powering online payment processing and commerce solutions for internet businesses of all sizes. Accept payments and scale faster. Scale faster by building your business on Stripe’s payment processing platform. Access APIs to accept credit cards, manage subscriptions, send money, or run a marketplace.


BILL is a cloud-based platform that uses AI to automate invoice processing and payments. It syncs with accounting software to reduce data entry & mistakes.


Divvy is a software that uses AI to automate purchase approvals and expense management. It’s a business expense management solution that includes two main components:

  1. Physical and virtual charge cards
  2. Expense and management software that tracks spend from those charge cards.


Fyle is an expense management software that uses AI to automate receipt capture and expense tracking. It’s a global expense management software that can be custom-designed to end your expense management and expense reporting woes – no matter your business size, industry, or expense management needs.

Zoho Books

Zoho Books is an accounting software that uses AI to automate invoice processing and payments. It’s a one-stop platform for managing your accounting tasks and organizing your transactions. It’s a single secure location to keep up with your company’s bills and invoices, reconcile your bank statements, control your spending, oversee projects, and eliminate GST compliance worries.

It is worth noting that these are just a few examples, and there may be other tools that are better suited for a specific business depending on their needs and budget. Additionally, it’s important to consider the security and regulatory compliance of any tool before implementing it for automated payments.

9. Inventory Management

Businesses can monitor their inventory levels and forecast when they will need to replenish specific items with the use of AI-powered inventory management systems. By doing this, businesses may reduce waste and avoid running out of essential items. Here are some of the best AI-powered inventory management applications:

Blue Ridge

This AI-powered tool uses machine learning algorithms to optimize inventory levels and predict future demand, helping businesses avoid stockouts and overstocking. The company designed smarter software for demand planning, replenishment, and inventory optimization that achieves positive ROI in 90 days guaranteed. Simple, scalable, and powerful supply chain management to break free from spreadsheets or inadequate ERP planning modules.


StockIQ is a supply chain planning suite targeted at 3PL’s and distributors. This tool uses machine learning to predict demand for products, optimize stock levels, and reduce the risk of stockouts.


Zenventory brings together everything your business needs to run. With Zenventory, your inventory management, order management, shipping, and vendor management are handled in one place. Manage everything all from one app. Synchronize your inventory across all your sales channels, warehouses and locations.


This platform uses AI to automate inventory management tasks such as stock replenishment, order tracking, and forecasting, helping businesses improve their operations. Tightly integrated into all of your sales channels, Brightpearl connects your sales orders, fulfillment, inventory management, accounting, reporting and planning, warehouse management, replenishment and more.


This inventory management software uses AI to predict demand for products, optimize stock levels, and reduce the risk of stockouts. Gain full visibility into your warehouse and manufacturing workflows, streamline integrations, and grow your business. Fishbowl claims it is the first no-cost online inventory management solution to integrate with QuickBooks Online. It can be used to scan barcodes, add inventory, perform cycle counts, assign units of measure, and create locations to store inventory.


This tool uses AI-powered algorithms to optimize inventory levels, predict future demand, and automate tasks such as stock replenishment and order tracking, helping businesses streamline their operations.

Stitch Labs

This platform uses AI to automate tasks such as inventory forecasting, stock replenishment, and order tracking, helping businesses improve their operations. Stitch Labs is an integrated, cloud-based inventory and order management solution that caters to mid-size multi-channel retail brands. Stitch serves as an operational hub to brand operations, centralizing inventory across all sales channels and locations for greater visibility and control.

The platform was acquired by Square in 2020.


This inventory management software uses AI to automate tasks such as inventory forecasting, stock replenishment, and order tracking, helping businesses streamline their operations. The Intuit Quickbooks-acquired software company provides an inventory management platform targeted at wholesalers and online retailers. The system also integrates with other cloud based software such as Shopify e-commerce, WooCommerce e-commerce, and Xero accounting.


This is the best inventory software for small businesses to manage inventory, supplies, and everything else. They also include a free tier for up to 100 entries.

10. Employee Scheduling

AI-based systems can assist businesses in scheduling their workers more efficiently so that they always have the appropriate crew on hand, which lowers labor costs and enhances customer service.


This tool uses AI to create schedules that are optimized for productivity and efficiency. It also allows managers to track employee attendance and time-off requests. WhenToWork provides scheduling capabilities for sorts of teams. It allows you to manage a complex schedule with many team members in a clean and efficient way. Team members can view their schedule, supervisors can manage and view the entire schedule, and different teams’ data is kept unique. Users can interact with the platform on desktop or mobile.


Deputy is easy-to-use employee scheduling, timesheet & time clock software. It’s a really complete solution that handles all the requirements for any business. The scheduling allows complete control of employee timesheets. It’s the ultimate employee scheduling app, shift planner, staff timesheet app, and complete workforce management solution.


Bringing together dynamic scheduling and an intuitive user experience, Humanity Scheduling simplifies the day-to-day by allowing administrators to easily create error-free, demand-driven schedules by location, department, position and skills.


WorkFusion enables your team to collaborate with digital peers through their intelligent automation cloud platform. It finds processes to be automated, then automates them with intelligent bots and analytics. This all-in-one RPA platform has the capabilities to automate multiple functions within an enterprise.

11. Safety And Sanitation

Businesses may monitor and improve their sanitary conditions with AI-based solutions. For instance, an AI-enabled video system can be used to monitor potential safety hazards or to ensure that staff members are adhering to the proper cleaning protocols. Here are some use cases:


DeepVision’s AI and Deep Learning video analytics products. These products are focused on adding intelligence to video/CC cameras by analyzing the video content, extracting metadata, sending out real-time alerts and providing intelligence to security personnel/systems. The data generated from these analytics can be integrated in-camera, on-premise servers and on-cloud.

They offer customized solutions to all possible verticals such as surveillance, retail, healthcare, manufacturing, entertainment, and other business sectors. They use state-of-the-art technologies in Deep Learning, Computer Vision and Image Processing to analyze videos in real-time and extract relevant information, so that businesses can make informed decisions to save lives and protect assets.

Thermal cameras with AI-powered temperature screening

These cameras can detect elevated body temperatures and alert employees to potential fever symptoms.

AI-powered cleaning robots

To stop the transmission of germs, these robots can be programmed to clean and sanitize busy areas.

AI-powered air purifiers

These purifiers can monitor air quality and adjust filtration settings accordingly to remove pollutants and allergens.

AI-powered social distancing monitoring

These systems use cameras and machine learning algorithms to detect and alert employees and customers when they are not maintaining a safe distance from one another.

AI-powered hand hygiene compliance monitoring

These systems use cameras and machine learning algorithms to detect and alert employees when they are not properly washing or sanitizing their hands.

12. Quality Control

Using AI-powered technologies for quality control in manufacturing can lead to the ideal circumstances for operation. It can automatically identify the critical factors under such circumstances by examining various production data. Defects and product waste can be reduced as a result.

AI makes quality assurance processes leaner and more efficient. Several AI methods and techniques are being applied in QA, including time spent on testing, ensuring complete test coverage, increasing focus on defect hubs, and accelerating the release process to enable a faster time to market.

Optel Vision

This program scans and inspects products for flaws and irregularities using image recognition technologies.


Elunic is behind AI.SEE, an artificial intelligence-based optical quality control and defect detection system for manufacturers. It employs smart cameras and AI evaluation tools installed directly on the assembly line. Incoming images are then evaluated at the assembly line and further processes are controlled.

This AI-powered software employs machine learning techniques to find and categorize product flaws like dents, scratches, and misalignments.


This software automates visual inspection activities for quality control using computer vision and deep learning algorithms. It’s an automated AI computer vision system that helps maximize the value of your visual data.

Google Cloud Visual Inspection AI

Visual Inspection AI uses computer vision to give manufacturers a way to improve quality control by automatically detecting product defects.

Pleora Technologies

This AI-powered technology automates visual inspections and finds product flaws using computer vision and machine learning algorithms. The software helps make human inspection consistent, reliable, and traceable. It can add advanced AI capabilities to existing and new automated inspection applications. Develop and deploy custom and open source quality inspection workflows.


In general, AI can be a useful tool for enhancing any business-related process in any industry. Businesses can study keywords, create high-quality content, get backlinks, optimize their web presence for voice and local search, keep time clock records, provide personalized customer service, perform predictive analysis, employ voice search and facial recognition, automate payments, manage inventory and supply chain logistics, schedule employees, monitor and improve safety, sanitation, and security, and even automate quality assurance inspections, all by utilizing AI technology.

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